Developed the entire business plan for Times City.
Responsible for development of local Entertainment and Information based communities at Indiatimes.com.
Responsible for designing and managing the change from a traditional print tabloid to a full-fledged multimedia organization spanning Print, Online and Mobile. Devising and implementing the Marketing, Sales, Content and Multimedia Strategy within the organization. Launching Online and Mobile products and applications to create deeper levels of engagement with readers. Providing tools and direction to selling specialists in partnership with brand management team. .
Part of the Executive Committee. Responsible for Content Identification, Product Management, Brand Management, Partners management & Community Management. Strategised long term as well as short term business directions of the region to ensure maximum profitability in line with organizational objectives. Devised & implemented marketing plans & activities for successful launching of new products and building the brand in India. Identified the set of new games slated for launch in India, through extensive product research. Chartered existing games from Open Beta to Paid products. Played a key role in signing on key alliance partners such as Reliance Web World, Indiatimes and Intel.
Managed the dual role of setting the strategic direction for Samsung products and Brands and developing the communication strategy thereafter. Provided guidance, direction, coaching and development to all members of the Client Services team. New Business Development. Client Relationship Management.
Managed the dual role of Strategic Planning and Client Relationship Management. Worked on building the brand strategy towards the launch of Microsoft Office 2000 in India. additionally worked on the brand communication strategies of brands such as Windows 2000, SQL Server 2000 and multiple other brands from Microsoft . As Strategic Brand Planner I was involved in pitching for new business and providing strategic brand direction to existing brands in the portfolio. Also managed the brands from Reckitt Benckiser such as Mortein & Robin Blue.
Managed the launch of Duracell in India. Built and executed the brand strategy towards building the brand in India. Managed the launch of multiple Seagram brands such as Blenders Pride, Royal Stag, Imperial Blue.
We are distributors for some worlds biggest brands such as Grundfos Pumps, Solahart Solar Products, Olympia Boilers Borger Pumps, Shueco Solar PV, Oventrop Valves andDelonghi Radiators. I manage the business and have seen profitability grow by 25%.
PGDMM
Bachelor of Computer Science
Concentration: Theoretical Computer Science and Software Development
High School
Concentration: Science